Visionstate Corp. Announces Hiring of Director of Marketing and Communications
EDMONTON, Alberta, March 26, 2018 (GLOBE NEWSWIRE) -- Visionstate Corp. (TSX VENTURE:VIS) is pleased to announce the addition of Christine Beuchert to its executive team, in the newly created position of Director of Marketing and Communications.
Christine brings a wealth of communications, strategic planning, digital marketing and brand development expertise to the Visionstate team. Prior to this, she had budget responsibility overseeing advertising, marketing strategy and corporate communications as Senior Director of Marketing at Marcus Hotels. Her expertise in digital development and transformation for the hospitality industry will be a valuable asset as our hospitality targeted CINDI solution with integrated artificial intelligence becomes market ready.
Her experience includes developing corporate marketing strategies and launch campaigns for new products and solutions, cultivating strategic partnerships, and leading successful product development initiatives. Christine has managed corporate media relations and PR, which will be valuable in gaining media and industry attention focused on Visionstate’s solutions.
“As the organization grows rapidly in size and scope, we require senior marketing expertise to tell our brand story and market our solutions globally,” explained John Putters, CEO of Visionstate Corp. “Christine’s background and extensive industry expertise will be invaluable to us in developing and launching new solutions and generating overall awareness of Visionstate.”
The appointment reflects the growing need for clear and comprehensive marketing and communication strategies that will generate industry awareness and support sales efforts and partnerships as Visionstate continues to add new solutions, technologies and companies to its portfolio.